January 28, 2018
Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Lydie Livolsi, Founder and CEO at My Dental Wig:
What does your company do?
We manufacture the dental wig, the FDA approved and patented alternative to dental implants. It is an elegant, painless, premium, long lasting and affordable alternative to painful, inconvenient and expensive procedures. Crowns, bridges and dental implants are no longer necessary with the Dental Wig. Unlike dentures, you eat, drink and sleep without having to remove your dental wig. Our vision is to solve missing teeth on Earth, we believe that everybody deserves a beautiful and healthy smile. It is our mission to make premium products accessible to everyone. The Dental Wig is a patented rigid acrylic dental material that is more comfortable and less invasive than a dental implant. We are a mobile company, the client does not have to go to the dentist, we go to the client take their mold and create the custom fit dental wig at our lab and deliver it back to them.
What is your role? What do you enjoy most about your role?
I am the CEO of MyDentalWig, a mobile company that is changing the world of dentistry. I was born and raised in Cameroon, West Africa, I came to America because of my invention, America believes in me and my product. I am a brainstorming engine with an ultra-optimistic, make it happen mindset. As a single mom, I have risen above the odds and created a unique product that will impact the field of dentistry for decades to come.
What are the biggest challenges in your business right now?
Our biggest challenge at the moment is competing with a very large industry that will fight against us and our product. We are working on building our credibility, searching for more funding and being able to go nationwide. More than 36 million Americans do not have any teeth, and 120 million people in the U.S. are missing at least one tooth. The Dental Wig was invented to help people, to give them access to a more affordable option but it has been tough to get our message out, we have thousands who follow us on social media, but we have more followers than buyers.
If you could go back in time, what business advice would you give to a younger version of yourself?
To always be passionate and optimistic but build your own credibility in your industry, be a leader. To be very careful about trust, be approachable but remember it is your business and you are the decision maker. You will achieve success through purposeful decision-making and by believing in yourself. Surround yourself with talent, even those more talented than you, you are only as good as your team. Learn from those around you, learn from your industry, read about your competition and always be current.